How do we know what the most popular tourism destinations in each county are?
What are the specific locations that drive Utah’s tourism economy? For some areas
of the state, it is obvious. Temple Square is Salt Lake County’s most visited destination.
Arches National Park drives much of the visitation to Grand County while Bryce Canyon
National Park does the same for Garfield County. But beyond these examples, there is
no consistent and standardized method of determining the specific attractions or
landscapes that drive Utah’s tourism economy, and more specifically, the tourism
economy of the state’s 29 counties. In this project, we use millions of posts to
various social media platforms to determine the exact geographic locations that are
being visited the most by Utah’s non-resident and resident travelers. Our overarching
goal is to provide each county within the state a very accurate, scientific,
understanding of the destinations that drive that county’s tourism economy.
Northern Wasatch Front Counties